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Social Media Optimization

Social Media Optimization (SMO):

In Social Media Optimization, we increase traffic, and thus ranking of sites through social media sites such as Facebook, Twitter, LinkedIn, and Google+. These sites offer an online platform to interact with other people and build a social network throughout the world. Each of the social media sites has different features and offers you lots of ways to drive traffic to your website and promote your business and services. Let us know about some of the popular social media sites:


i) Facebook:

Facebook is an online social media platform that offers you an online platform to invite and connect with other people, which can be your family members, friends, colleagues, etc. This social media platform was created by Mark Zuckerberg in 2004. Initially, it was open to the students of some colleges, but after a few years, anyone who was more than 13 years old was allowed to join it using an email address. Facebook kept developing over the years to offer users new features to interact and share.


Today, it is not only a platform to interact with others, but has become a powerful marketing tool.


What is Facebook Marketing: Facebook marketing is a new form of marketing that allows you to promote your business, product, services, etc., on Facebook.

Facebook offers you plenty of ways to promote your business. Some of the commonly used Facebook features for marketing are as follows:


Facebook Business Page: How to create a Facebook Business Page Click Here


Facebook Group: How to create a Facebook group Click Here


Facebook Group: How to join a Facebook group Click Here


ii) Twitter:

Twitter is another online media platform. It is a micro-blogging tool that allows users to read, write, and share messages that are up to 140 characters long. These short messages are called tweets. Twitter was created by Jack Dorsey in 2006. Today, it has become a popular social media site with a huge user base.


What is Twitter marketing: Twitter marketing refers to using twitter to promote or advertise your business, product, services, and drive traffic to your website.

Some Twitter features that can be used for marketing are as follows:


Images and Videos: You can add images or videos to your tweets to drive more traffic to your tweet. You can also tag users to improve the exposure of your tweets.


Hashtags: You can use it to highlight specific keywords or phrases in your tweets. Up to 3 hashtags can be used per tweet.


Twitter Chat: It allows you to host your chat or participate in an existing chat.


Twitter Alert: It allows you to get notifications when someone tweets. It helps you understand your users and make them interested in your business.


Twitter Analytics: You can use it to check how your tweets are performing, who is retweeting, liking your tweets, etc. You can track your followers' activity over time, including their demographics and interests.


Twitter Moments: This feature was introduced in 2015. It is a list of curated stories or big events happening around the world. It allows you to create your own story to attract visitors to your site.


iii) LinkedIn Marketing:

LinkedIn is a professional networking site that allows you to interact with professionals and build a professional network. You can share industry news, your profession or job-related ideas, and requirements like job openings. Today, it is widely used to promote businesses, products, brands, which is called LinkedIn marketing.


Some Linkedln features that can be used for marketing are as follows:

Ad Campaign on Linkedln: How to Create an Ad Campaign on Linkedln Click Here

Linkedln Group: How to Join a Group on LinkedIn Click Here


iv) Pinterest:

Pinterest is a social media network that acts as a virtual online pinboard. It allows you to create your own virtual online boards, where you can pin images, videos, and share them with other users. The users interact through visuals, they can't share ideas, thoughts, etc., without using an image or video. When you post visuals like images or videos to your own or other boards (a collection of pins), it is called pinning on Pinterest.


Pinterest offers you plenty of ways to promote your business. Some of the commonly used Pinterest features for marketing are as follows:

Pinterest Board: How to Create a Board on Pinterest Click Here


How to find and join boards Click Here


How to Create a Business Account on Pinterest Click Here