Some Email Marketing Tools:
Importance of email
marketing is a cost-effective
way to reach
your audience. It can have a high conversion rate, encouraging users to take an action on your website, eg make
an online purchase. It is quick and simple to use. Large and small businesses
across sectors run successful email marketing campaigns.
marketing allows you to connect with your audience directly. You don't need to rely on them coming across your ad.
You have complete
the format and content of your messages - unlike social media and other online
marketing is measurable. You can use success metrics to compare and optimise
campaigns. It is easy to target and personalise email marketing messages.
Types of email marketing
business can send different kinds of email communications to promote products
or services. This could include:
- Welcome -
introduce your business to new customers or users who have registered on
- Newsletters - these
could be monthly or weekly.
- Seasonal -
suggest products, services and promotions relating to events such as
Christmas, Valentine's Day and Mother’s Day.
- New product
inform customers about new products and services.
- Special offers -
inform your audience about discounts and price promotions.
- Abandoned cart - When
a customer adds product to their online shopping cart and does not
complete the purchase, you can send them an email reminder. You could
automate this through your e-commerce Platform.
- Re-engagement - a
reminder to a customer who hasn't made a purchase in a while or has
cancelled a subscription. You could use customer Relationship Management (CRM)
software to send these automatically. This could include special discount
to entice the customer back.
invitations - boost attendance at events with email marketing.
You could link to an online registration page.