Options for email
could send promotional emails from your standard email provider (eg Outlook or
Gmail), there are a number of downsides. These services aren't designed to send
bulk emails. Most businesses use a specialist email marketing service.
marketing services offer a number of benefits:
- Design - email
marketing services allow you to create visually appealing, professional
designs. They often provide templates and user-friendly design
and targeting - you can often integrate the email
marketing service with your CRM system. This lets you easily create
targeted lists and personalise messages with the customer's name or past
- Deliverability - email
marketing providers design their service to reduce the risk of your email
being flagged as spam. This can prevent bounced emails. If you use Outlook
or Gmail, your emails may regularly end up in spam folders and your IP
address could be permanently blacklisted.
- Evaluation - email
marketing services allow you to track bounced emails, open rates, and
click-through-rates in your email communications. You can use this
information to improve future campaigns.