Learn Email Marketing

Options for email marketing

Options for email marketing 

While you could send promotional emails from your standard email provider (eg Outlook or Gmail), there are a number of downsides. These services aren't designed to send bulk emails. Most businesses use a specialist email marketing service. 

Email marketing services offer a number of benefits:

  • Design - email marketing services allow you to create visually appealing, professional designs. They often provide templates and user-friendly design software. 
  • Personalisation and targeting - you can often integrate the email marketing service with your CRM system. This lets you easily create targeted lists and personalise messages with the customer's name or past purchases. 
  • Deliverability - email marketing providers design their service to reduce the risk of your email being flagged as spam. This can prevent bounced emails. If you use Outlook or Gmail, your emails may regularly end up in spam folders and your IP address could be permanently blacklisted. 
  • Evaluation - email marketing services allow you to track bounced emails, open rates, and click-through-rates in your email communications. You can use this information to improve future campaigns.