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Tracking an E-Mail Marketing Campaign

Tracking an E-Mail Marketing Campaign

The essential metrics you should be tracking for E-Mail campaign are −

·      Click Through Rate − It gives you clear view of how many people engage with your mail and are interested in what you offer.

·      Conversion Rate − It helps you know, to what extent you are able to achieve your goals.

·      Bounce Rate − It lets you know how many consider you as a spammer of worth time wasting.

·      Subscribers’ Growth Rate − It lets you decide how much you are able to extend your reach.

·      Email Forwarding Rate − The more is the rate the more interested are your customers.

·      Overall ROI − The gist of tracking is how many leads you are able to generate through your campaigns.