6 Reasons Why Email Marketing Is Important for Your Internet Marketing:
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, emails popular. The Radicati group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at its best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.
Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.
1.More effective than social media (for customer acquisition)
Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.
But when it comes to converting people into members, customers or supporters, email marketing is the way to go
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take our word for it. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email.
3. Personal and Customizable
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according (to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue.
4. Action Oriented
Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about this!
Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or start-up marketing strategy as a whole, using email will allow you to see results straight away. This means not just sending out newsletters, but also using email automation based on triggers of your customers.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.