Let us understand
what Facebook is before moving to Facebook Marketing!
Facebook is an
online social media platform where you can invite and connect with your family
and friends and send them messages, share pictures and like or comment on
posts, pictures, etc. It was created by Mark Zuckerberg in 2004 while he was
studying at Harvard University. In the beginning, it was only for the students
of some specific colleges. Later by 2006, anyone 13 years or older could join
it with a valid email address. In 2007, It introduced a Facebook Platform to
allow developers to create applications on the network to enable users to
interact by giving gifts, playing games, etc.
refers to the use of Facebook for promoting and advertising a business, product
or service. Facebook has various unique features or options for marketing or
promoting a business. If you exploit these options effectively, you can improve
your brand awareness and reach out to a wider audience. Some of its key
features that can be used for online marketing are described below:
- Friend's List: It
allows you to create and maintain a list of friends. You can add more
people to your existing Friend's list by sending friend requests and can
also remove a person from your list.
- Upload Photos: It
allows you to upload photos and create a photo album that you can share
with your family, friends and other people who are on your Facebook
- Online Chat: It
offers an online platform for interactive online chat and allows you to
comment on other's profile pages.
- Business Page: It
allows you to create a business page or fan page to promote your business
on Facebook. On this page, you can provide updates related to your
business, products, etc.
- Facebook Group: You can
create a group related to business and send invitations to people to join your
- Facebook Live: It
allows you stream videos live through Facebook Live feature. You can
stream your business events, conferences, etc., live through this feature.
- Facebook Insights: It
allows you to see top posts of business pages of your competitors and thus
you can easily monitor the content of your closest competitors and
accordingly improve your Facebook business pages and strategies.
- Facebook History: It
allows you to download your Facebook history for business analytics. You
can review posts, photos and recover messages, chat conversations and