Twitter is an
online social media platform. It is a micro-blogging tool designed to allow
registered users to read, write and share up to 140-characters long messages
which are known as tweets. Twitter is created by Jack Dorsey in 2006. Since its
inception, it is continuously growing in popularity due to its unique features
and usefulness. Today, it has a huge user base and is one of the leading social
networking sites in the world.
refers to the use of Twitter for promoting or advertising the business by
companies or users by reaching out to new customers. It also allows you to
market your blog, drive traffic to your website and create an identity for your
brand. Twitter has a lot of unique features and options that can be used for
promoting a business, service, product, etc. Some of the features are as
- Images and Videos: Twitter
allows you to add images and videos to your tweets. By adding images or
videos, you can drive engagement by more than 300%. It also allows you to
tag as many as 10 users to increase the exposure of your Tweets.
- Hashtags: It allows you to
highlight specific keywords or phrases in your tweets. You can use up to 3
hashtags per tweet.
- Advanced Search: This
feature allows you to get ahead of your competitors. In this feature,
through search terms, you can find recent tweets of your locality, keep up
with the current events, and find out how people feel about you and your
- Twitter Chat: It
allows you to gain exposure, grow your followers and interact with your
audience. You can participate in an existing chat or host your own chat.
- Tweet Alert: It
allows you to customize your Twitter account so that you get notifications
when a tweet is posted. For example, if you want someone to get interested
in your brand, you need to know about his interests and for that, you can
set up a tweet alert on his account.
- Twitter Moments: You can
create Twitter Moments on the web or mobile app. It is like an RSS feed
that keeps you updated on everything that is happening on Twitter.
- Download Tweets: It
allows you to document your activities in one place on Twitter. Using this
feature, you can keep a record of your tweets and can review and repurpose