What is Social Media Optimization and its
SMO is a process
or a set of activities that helps you increase website traffic through social
media sites such as Facebook, Twitter, LinkedIn, and Google+. A social media
site is an online platform that allows us to interact with people and build
social networks across the world. You can perform various tasks or activities
through social media, e.g. you can participate in discussions, share your
thoughts, create your page to promote your business etc.
of Social Media Optimization
allows you use social media posts to drive targeted traffic.
allows you build a social network, interact with people and your
customers. You can also read others' tweets and status updates to get
ideas about their interests, preferences and expectations.
media ads allow you target and retarget as you can customize the social
media ads. For example: you can target users of a particular location,
education level and even on the basis of purchase history and pages they
allows you respond immediately to queries and problems of your customers
related to your product or service. You can provide relevant information
and resolve problems right away to satisfy your customers.
increases your brand loyalty, i.e. brands that are active on social media
have more loyal customers.
provides you competitive edge. You can approach your potential customers
first than your competitors. Today, more than 90% brands use more than one
social media platform.
helps you boost your sales through social media marketing. It is believed
that around 70% business-to-consumer marketers have acquired customers
increases your customer base, i.e. customers you didn't know existed can
easily find you.