What Is Search Marketing?
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Search Marketing encompasses:
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
-The organic or natural results are usually displayed in the center of the page and are selected by Google applying a proprietary algorithm. This algorithm assesses both the relevance of the website (that is, the quality of its content and to what extent it fits a specific search) and the authority of the website (links from other pages).
-The paid results are usually displayed at the top of the page and in a column on the right. Unlike the previous ones, here the advertiser must pay a certain amount for each click on his ad. To hire advertising spaces in search engines, it is necessary to use platforms such as Google Ads.